This month, we’re focusing on a different kind of feedback. One that can significantly impact businesses and organisations in ways we might not always consider.

A while ago, I conducted a series of polls, and I was fortunate to have various people from my network share their opinions. These polls revealed an interesting insight: many individuals check company reviews before deciding whether to apply for a job. This tendency highlights a more general reality: people are increasingly relying on the experiences of others to guide their choices.

Based on this, turns out a single review can sometime make a difference, influencing whether someone decides to apply for a job, or perceive your company as a top employer.

In a follow-up poll, I aimed to understand whether people shared their experiences about a company they interacted with as a candidate or even worked for. The results were quite interesting:

These results highlight a potential issue that, in my opinion, could become significant over time, and here’s why this: If people rely considerable on the reviews and feedback of others, by not sharing our opinions, we might potentially harm a business or organisation. Consider this: perhaps your experience wasn’t extraordinary but was still positive. Someone did a good job, yet we don’t acknowledge their effort to meet our needs.

So, why don’t we share our feedback more often? It’s essential to remember that feedback should be considerate and focused on facts, also in this area. It doesn’t always have to be public, either. When the experience isn’t great, addressing it privately before going public can be more constructive, providing the organisation a chance to improve before the issue becomes public.

Nonetheless, I strongly consider that feedback is vital in all areas. It has a wave effect that can influence more than just the immediate situation and can really make a difference. Whether the experience is positive or negative, your voice matters, and sharing your feedback helps ensure that reviews remain balanced and useful for everyone.

But what if the other party is not open to feedback?

This itself requires feedback, in my opinion. An organisation that is investing resources to reach out to people but not investing in hearing their feedback is not equipped for success.

So, next time, don’t hesitate to share your thoughts. Your insights could be the difference someone else needs.